Traffic Sources

Know exactly where your visitors come from

Automatic referrer analysis, full UTM campaign tracking, and channel grouping. Understand which sources drive the most engaged visitors — all without cookies.

app.vulpasoft.com/traffic
Traffic Sources
Google
42%
Direct
24%
Facebook
18%
Newsletter
11%
Other
5%
UTM Breakdown
utm_source=facebookutm_medium=cpcutm_campaign=spring-sale
0+
sites tracked
0
countries
0%
EU-hosted
0
cookies
app.vulpasoft.com/traffic
Traffic Sources
Google
42%
Direct
24%
Facebook
18%
Newsletter
11%
Other
5%
UTM Breakdown
utm_source=facebookutm_medium=cpcutm_campaign=spring-sale

Channel breakdown

Automatically categorize traffic into channels: Organic Search, Paid, Direct, Social, Referral, and Email. See the big picture at a glance with no manual configuration.

  • Automatic channel grouping
  • Referrer consolidation (google.com, google.fr → Google)
  • Real-time source tracking
app.vulpasoft.com/traffic
Traffic Sources
Google
42%
Direct
24%
Facebook
18%
Newsletter
11%
Other
5%
UTM Breakdown
utm_source=facebookutm_medium=cpcutm_campaign=spring-sale

UTM campaign tracking

Full support for all 5 UTM parameters: source, medium, campaign, term, and content. Track every marketing campaign with granular precision.

  • All 5 UTM parameters captured
  • Campaign performance comparison
  • Source-specific behavior analysis

How it works

Get started in minutes, not days.

1

Install snippet

VulpaSoft captures referrer and UTM parameters automatically on every page view. No additional tracking code needed.

2

Traffic is categorized

Referrers are consolidated and grouped into channels. UTM parameters are parsed and stored for campaign analysis.

3

Optimize campaigns

See which channels and campaigns drive the most engaged visitors. Combine with behavior maps for source-specific insights.

Complete traffic attribution

Every marketing channel tracked with full privacy compliance.

All 5 UTM Params

Track utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Full campaign attribution.

Referrer Consolidation

VulpaSoft consolidates referrers automatically. Google.com, google.fr, google.de all map to ‘Google’.

Channel Grouping

Automatic categorization into Organic, Paid, Direct, Social, Referral, and Email channels.

Behavior per Source

Combine traffic data with behavior maps and session replays. See how each traffic source behaves differently.

Cookie-Free

Track traffic sources without cookies. No consent banners needed for UTM tracking.

Revenue Attribution

Connect your e-commerce platform to see which sources generate the most revenue.

4.8 / 5Rated by privacy-focused teams

VulpaSoft gave us the behavioral insights we needed without any GDPR headaches. Setup took 2 minutes.

Marie L.

Product Lead, SaaS company

Finally, a privacy-first analytics tool that doesn’t compromise on features. The friction detection alone saved us hours.

Thomas K.

UX Designer, E-commerce

We switched from Hotjar to VulpaSoft for EU compliance. The session replays are just as good, with zero cookies.

Sarah M.

CRO Manager, Agency

How VulpaSoft compares

FeatureVulpaSoftPlausibleGoogle Analytics
UTM trackingAll 5 paramsAll 5 paramsAll 5 params
Behavior mapsYesNoNo
Session replaysYesNoNo
Cookie-freeYesYesNo
EU hostingFrankfurtEU optionNo
Consent requiredNoNoYes
Channel groupingAutomaticAutomaticAutomatic
Revenue attributionYesNoYes

Frequently Asked Questions

Ready to see where your traffic comes from?

Start free. EU-hosted. No cookies. No credit card required.

Start free — no credit card