Clarity is free, but it sends your visitors' data to Microsoft's US servers and sets cookies. Here's how VulpaSoft compares.
| Feature | VulpaSoft | Clarity |
|---|---|---|
| Data hosting | EU only (Frankfurt) | US (Microsoft Azure) |
| Cookies | None | Yes (_clck, _clsk) |
| Consent banner needed | No | Yes (GDPR) |
| GDPR compliant | By design | Requires consent |
| Data shared with third party | Never | Microsoft may use data |
| IP anonymization | SHA-256 + daily salt | Partial |
| PII masking | On by default | Manual setup |
| Behavior Maps | Yes | Yes |
| Scroll maps | Yes | Yes |
| Session replays | Yes | Yes |
| Click-through detection | Yes (unique) | No |
| Friction scores | Yes | Limited (rage clicks) |
| E-commerce revenue tracking | Yes | No |
| Pricing | From $0/mo | Free |
| Sub-processors in EU | 100% | 0% |
Clarity processes all data on Microsoft Azure in the US. Under the CLOUD Act, US authorities can compel Microsoft to hand over data. VulpaSoft stores everything in Frankfurt, Germany — data never leaves the EU.
Clarity sets persistent cookies (_clck, _clsk) to track visitors across sessions. This requires a cookie consent banner under GDPR. VulpaSoft uses zero cookies — no consent banner needed, and you capture 100% of your traffic.
Clarity's terms allow Microsoft to use aggregated data to improve its products. VulpaSoft never shares, sells, or uses your data for any purpose other than providing analytics to you. Full data ownership, always.