Analytics for Media Buyers &
Performance Marketers
See exactly how paid traffic interacts with your landing pages. Behavior maps, scroll depth, and session replays — segmented by UTM source.
In the EU, 50-70% of visitors reject cookies. That means most behavioral analytics tools only capture a fraction of your paid traffic. VulpaSoft captures 100%.
Landing Page Behavior Maps
See exactly where paid traffic clicks, scrolls, and engages on your landing pages. Identify which sections drive conversions and which get ignored.
UTM-Segmented Analytics
Filter behavior maps and session replays by UTM source, medium, and campaign. Compare how traffic from Meta, Google, TikTok, and other channels behaves differently.
Scroll Depth by Traffic Source
See how far each traffic source scrolls. If Meta traffic bounces at 30% while Google traffic reads to 80%, you know exactly where to optimize.
Session Replays of Paid Users
Watch how your most expensive traffic behaves. See if they read your copy, click your CTAs, or bounce immediately. Justify ad spend with behavioral data.
100% Traffic Capture
Zero cookies means zero consent banners. Capture behavioral data from 100% of your paid traffic — not just the 30-50% who accept cookies in the EU.
GDPR-Safe for EU Campaigns
Run behavioral analytics on EU landing pages without GDPR headaches. No cookies, no consent requirements for analytics, no DPA complications with ad platforms.
How media buyers use VulpaSoft
1. Launch campaign with landing page
Create your landing page and add the VulpaSoft tracking script. One line of code, no npm packages, no build process. Works with any landing page builder.
2. Drive paid traffic
UTM parameters are automatically captured. Filter all analytics by source, medium, campaign, and content. Compare behavior across channels in real time.
3. Analyze and optimize
Use behavior maps to see where each traffic source clicks. Use scroll maps to find out if they reach your CTA. Watch session replays of high-value visitors. Make data-driven decisions about copy, layout, and CTA placement.
Stop guessing how paid traffic behaves
Free plan available. EU-hosted. Zero cookies. 100% traffic capture.
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